Young People Are Increasingly Rejecting Social Media 0 8

As an example, the publication cites the story of 23-year-old account manager Matt Richards, who deleted all social media apps from his smartphone in 2025. He explained his action by stating that the feeds no longer brought him joy: they were filled with advertisements, monotonous content created by AI, and constant imposition of others' lifestyles. Richards noted that social media has turned into a platform of pressure, where users are continuously sold something.

This trend is confirmed by data from a consumer trends survey for 2025. More than four thousand residents of the UK participated in the study, and nearly a quarter of them deleted at least one social media app in the past year. Among members of Generation Z, this figure reached almost a third.

Additionally, an analysis of the online habits of 250,000 adults from over 50 countries (conducted by the Financial Times in collaboration with the analytics company GWI) showed a decrease in time spent on social media since 2022. By the end of 2024, people aged 16 and older spent an average of two hours and 20 minutes per day on social media—10 percent less than in 2022. The most significant decline was observed among teenagers and those in their twenties.