The main winter holidays are just around the corner, and the shopping list for the festive table has not yet been made, and gifts have not yet been purchased. Again, we need to save the budget, which is definitely not elastic...
We found a way to prepare an exquisite New Year's table with premium products without hassle, quickly and at a relatively low price.
Magical Promotions: Explore and Take Advantage!
There’s no need to look elsewhere if there’s a Maxima store nearby, ideally a large-format one where the product range is always greater. Let’s start with gifts. During the pre-holiday days, you can buy sweets and piparkūkas with discounts of up to 50%; Christmas tree ornaments and winter decor items with discounts of up to 70%; Lego sets and children’s toys with price reductions also up to 50%!
But that’s not all! Stores in this retail chain offer the most important products for the festive meal at great prices: for instance, skinless pork loin at a magical price of €2.99 per kilogram. Provansas majonēze FRANCIS mayonnaise, 250 g, is only €0.77 (you have to get it – how can you do without your favorite salads?); a pack of Mazie plūmju tomāti cherry tomatoes, 250 g, is €0.69, and so on. We recommend checking the offer at maxima.lv and making a list of everything you need.
Well Done Premium Products: A Find of the Season
To further improve our mood, the famous chef of Latvia, Lauris Aleksejevs, told us how to set a magnificent festive table using products from Maxima's own brand - Well Done Premium, as well as find gifts that are relevant for everyone.
Let’s remind that the Well Done Premium line delights everyone – from design to quality and the affordability of prices compared to other similar premium products.
"With the limited holiday line of Maxima's own brand, Well Done Premium, we introduced customers to it last year and saw great interest in this product segment. Therefore, this year the offer has become even wider – almost 200 products, including a selection of desserts and sweets, a collection of snacks, and a range of main dishes. The assortment of Well Done Premium holiday offerings has been created by our specialists inspired by travels. Maxima offers to try what holidays in different countries of the world cannot be imagined without – for example, stuffed peppers and dates, truffle chips, cheese snacks, various types of ravioli, oranges, strawberries, and figs in chocolate, and many other delicacies.
The current Well Done Premium collection is designed so that everyone can prepare for the holidays calmly while discovering new flavors. Moreover, Well Done Premium products are themselves an excellent and universally appropriate gift that can pleasantly surprise relatives, friends, and loved ones,” says the communications manager of Maxima Latvija, Liene Dupate-Ugule.
Well Done Premium products are genuinely interesting and unconventional for Latvia: from truffle oil to delicate pâtés like foie gras...
To significantly reduce our workload before the holidays, Well Done Premium offers several dozen ready-made dishes that allow for a substantial reduction in the time spent preparing treats for the table. This means that the most complex and labor-intensive, hours-long cooking tasks using many ingredients have already been professionally done – all you need to do is add your favorite sides, make some flavor adjustments – and set the table! This includes, for example, baked beef with dill sauce, slow-cooked beef ribs, and braised goose breast with sauce.
And to cut down on dirty dishes and save time spent in the kitchen, the offer includes desserts typical for the festive season: for example, nut tart, chocolate cake, pistachio panettone, lemon tart with meringue, and other exquisite treats.
Thus, everyone can enjoy ready-made high-quality festive dishes, spending more time with loved ones rather than being stuck in the kitchen.

Did You Order a Goose? The Bird is Already Prepared...
"I recommend using high-quality delicacies, such as the festive assortment of Well Done Premium products. This will allow you to create restaurant-level dishes in a very short time. If a classically prepared goose breast would require several hours of cooking, Maxima has ensured that the main work has already been done for you. All you need to do is add citrus fruits, sweet peaches, sides, and salad – and you end up with a truly festive dish,” advises chef Lauris Aleksejevs and explains how everything can be prepared even if you usually don’t cook anything more complicated than cutlets.
Recipe for Goose Breast with Coleslaw Salad (cabbage and carrot) in a Festive Style
Ingredients for 2 servings: one slow-cooked goose breast from Well Done Premium; 500 ml of hot drink (any Karstais dzEriens in a pack); 100 g of caramelized onions from Well Done Premium; 50 g of pomegranate chutney from Well Done Premium; 1 pack of Coleslaw vegetable mix from Well Done Premium; 1 can of canned peaches from Well Done Premium; one fresh orange; half of one fresh grapefruit; salt, pepper to taste, and olive oil.
The cooking method is astonishingly simple:
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In a saucepan over high heat, bring the hot drink to a boil.
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Add the pomegranate chutney to the hot drink and cook until only a third of the original volume remains.
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Then add the broth from the goose breast package.
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Peel the orange and grapefruit, separating the segments from the membrane. Meanwhile, slice the peach halves thinly.
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In a skillet over medium heat, heat the olive oil, add the Coleslaw mix, and sauté covered.
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Add orange juice, salt to taste, and caramelized onions to the salad mix and sauté for 5 minutes.
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Add the slow-cooked goose breast from Well Done Premium and gently keep everything on the heat.
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Serve the salad with the sauce made from the reduced juice, citrus fillets, and peach slices.
Tasty Gifts – An Unconventional Choice
"The basis of the perfect gift of delicacies or sweets lies in four simple but important rules,” advises chef Lauris Aleksejevs. “First, it is essential to understand whether the recipient of the gift is a lover of sweet or savory, as this determines the choice of gift. Second, it is important to know how to combine products correctly and tastefully so that they complement each other. Third, storage conditions and temperature must be considered to ensure high product quality until the moment of presentation. Fourth, the presentation is significant – festive and personal, as it gives the gift a special mood.”
Take a look at Well Done Premium products; they can make Christmas and New Year not only special but also save you time, money, and nerves.
Detailed assortment of Well Done Premium - on the website: www.maxima.lv/premium.
Take the Paldies card and good mood with you to the store – Maxima Latvija, as always, delights customers with special offers for the winter holidays, discounts, and literally everything necessary for a heartfelt celebration. The assortment of goods and prices – on the website: www.maxima.lv.
The prices listed are as of December 18, 2025.
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