The Pharmacy We Choose 0 23

These are the conclusions drawn from a public survey as part of the most extensive brand and lifestyle study in the Baltics — Brand Capital. In the overall ranking among all favorite brands from various sectors of the country's economy, Mēness aptieka took an honorable 15th place.

The professionalism and warmth of the pharmacists, their constant care for the health of the community — these are the reasons why Mēness aptieka (which includes 240 pharmacies and over 750 pharmacists) continues to resonate with the hearts of the residents of Latvia.

People trust Mēness aptieka, which has been recognized as the most beloved brand in the industry for 12 consecutive years, and this year with a particularly convincing lead (almost 16 percentage points!). The company demonstrates significantly better results when assessing public resonance — how the brand responds to current topics and events relevant to the population.

Among pharmacy brands, residents particularly appreciated the quality of services provided by Mēness aptieka, as well as its humanity and "greenness." The most (42%) of the respondents in the study confirmed that this pharmacy brand is their favorite.

"The opinions of our customers are especially valuable, as they are expressed by the residents of Latvia. We are sincerely grateful to everyone who has entrusted us with their health care, as this trust inspires and motivates us every day. We believe that every resident of Latvia needs not only professional consultations and support but also warmth and a human touch.

Thanks to the daily work and perseverance of our pharmacists, this confidence becomes a reality. Their knowledge, responsibility, and sincere desire to care are the foundation of our work, and we are very grateful for their selfless contribution to the benefit of society. It is this collaboration — the trust of the residents of Latvia and the professionalism of our team — that allows us to be the beloved pharmacy brand of the country. We take pride in this, feel a sense of responsibility, and immense gratitude," says the Chairwoman of the Board of Mēness aptieka, Vilma Ferklaff.

Mēness aptieka is not only an accessible and popular pharmacy brand in various districts and cities of Latvia but also an active supporter of health and prevention initiatives. Residents regularly utilize consultations with pharmacists, free health checks, participate in health campaigns organized by the company, and engage in various social responsibility activities aimed at strengthening the health and well-being of the population, as well as creating an inclusive environment. It is also important that Mēness aptieka ensures reliable access to medications and has been collecting unusable medications for disposal for a long time.

Undoubtedly, the main guarantee of the brand's value is the knowledgeable and responsible pharmacists and pharmacy assistants of Mēness aptieka.

The company cares about its employees, supporting their professional education and growth. A comfortable and safe working environment has been created for the team. Additionally, Mēness aptieka is family-friendly, organizing events dedicated to a healthy lifestyle for the families of its employees.

The high rating received from the population of Latvia confirms the importance of Mēness aptieka in the country's healthcare system — pharmacists are available nationwide, providing professional advice, support, and a human touch. The company has also received international recognition, becoming a recipient of the Best Places to Work award.

Furthermore, Mēness aptieka is committed to preserving the traditions of pharmaceutical care and the cultural values of pharmacies for future generations. This year, the company received the Latvian Construction Prize for the stained glass Dziesma ("Song") in Mēness aptieka Kamēlija.

Reference: Brand Capital is the most extensive brand and lifestyle study in the Baltics. Its origins date back to 2004 when the "Top Latvian Brands" was created. Since 2013, the study has also been conducted in Lithuania and Estonia. To ensure the representativeness of the data, it is conducted by Norstat — one of the leading and largest data collectors for market research in Europe. In 2025, Brand Capital gathered information on approximately 600 brands, surveying over 3000 residents of the Baltic countries who answered nearly 300 questions about lifestyle and attitudes towards brands.

Full information about the study: https://balticbrands.eu