In 2026, there will be more ads in the iPhone 0 7

Apple has announced the introduction of a new type of advertising embedded in iOS. This was noted by the specialized publication 9to5Mac.

The new ad block will appear in the App Store. Currently, ads are displayed at the top of search results when searching for apps. Apple stated that another type of advertising will be introduced in the digital store.

Starting in 2026, ads will also be displayed at the bottom of search results, but the exact placement of the block is not fixed. The company explained that advertisers will be able to choose its position based on their objectives. Advertisers will pay for ads based on each interaction with them or for the installation of the advertised app.

According to 9to5Mac journalists, advertising helps Apple earn additional revenue from its users. At the same time, representatives of the tech giant clarify that it is beneficial for both the advertiser and the user. The corporation also noted that search is the primary way to install apps on the iPhone. According to internal statistics, 65 percent of the programs downloaded to the smartphone were found through the App Store search.