43% of Baltic Residents Plan to Celebrate Valentine's Day

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43% of Baltic residents plan to celebrate Valentine's Day, according to a survey conducted by the "KOG Institute," writes LETA.

Half of the residents of Lithuania and Latvia in partnerships expect that Valentine's Day will end for them with intimacy. The lowest level of confidence in a passionate conclusion to the evening is in Estonia, where 44% of respondents noted this possibility. At the same time, Estonia had the highest share of respondents who did not wish to answer this question — 38%.

Analyzing the responses of couples living in different forms of cohabitation, 62% of unmarried respondents living separately in the Baltics expect an intimate conclusion to Valentine's Day. Among unmarried couples living together, 50% of respondents expressed this confidence, while among married couples, this figure drops to 46%, according to the survey.

If the intensity of intimate life is higher at the beginning of a relationship, among cohabiting couples, overall satisfaction with the partner becomes more significant, the survey data indicate.

Overall, 82% of Baltic residents are satisfied with their partner, as established in the survey. The lowest figure is 77% in Lithuania, while the highest is 85% in Latvia. The survey data show that men are more satisfied with their relationships than women, at 85% and 80%, respectively.

Analysis of data by country and gender shows that the most satisfied with their partner are men in Estonia — 88%. The lowest level of satisfaction — 73% — is observed among women in Lithuania.

When answering the question about the significance of Valentine's Day, residents of the Baltic countries characterize it positively. More than a quarter — 27% — believe that it is a great opportunity to do something fun together with their significant other. A similar share — 26% — describes the holiday as an opportunity to give their partner flowers or a small gift, while one in eight — 13% — indicates that this day reminds them of the need to constantly invest effort in the relationship and show initiative.

The same percentage — 13% — sees it as an opportunity to remember how long the couple has been together.

The online survey was conducted from January 26 to February 4 of this year among respondents aged 18 to 64. It involved 504 respondents from Estonia, 503 from Latvia, and 505 from Lithuania.