The executive producer is confirmed to be Hong Kong designer Kasing Lung, who created the memorable image ten years ago.
Sony Pictures and the producer of the popular Labubu toys, Pop Mart, have officially announced that work on a film featuring Labubu in the lead role will begin soon. According to the BBC, citing statements from the companies, the film will include both live-action and computer animation.
Previously, unofficial information had appeared in the media about preparations for the filming of such a movie. The official announcement confirmed rumors that Paul King, known for films such as 'Paddington' and 'Wonka' and the comedy series 'The Mighty Boosh', has been chosen as the director. The executive producer is confirmed to be Hong Kong designer Kasing Lung, who created the Labubu character ten years ago. The script will be written by Paul King in collaboration with Steven Levenson.
Pop Mart introduced Labubu in 2019. The toys gained the most popularity in 2025, leading to a surge in Pop Mart's stock by hundreds of percent. The company has over 500 toy stores in more than 30 countries worldwide.
Labubu is a viral plush monster toy with long ears, a wide smile, and nine sharp teeth, created by Hong Kong artist Kasing Lung in 2015. The character, which has become the brand of Pop Mart, features a creepy-cute style and has become a global trend on TikTok, often seen on bags carried by celebrities.
Key Facts about Labubu
Appearance: This character has pointed ears (similar to an elf), a small plush body, and a distinctive mischievous smile.
Origin: Part of the 'The Monsters' universe, inspired by Scandinavian myths.
Popularity: The trend went viral after Labubu appeared on a bag carried by Lisa from the K-pop group Blackpink.
Collecting: Labubu toys are often sold in blind boxes, where the design of the toy is a surprise.
Varieties: There are vinyl figures and plush keychains in various colors. Accessories for them are also popular.
Labubu is positioned as a kind monster who wants to help but often achieves the opposite result. The character has friends and a 'boyfriend' named Taikoko.
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