The W Korea charity project 'Love Your W 2025', dedicated to the fight against breast cancer, turned into a public scandal: instead of focusing on prevention and helping patients, viewers saw a lavish party with cocktails, a stage, and a provocative performance by Jay Park.
The performance of the song 'MOMMAE' sparked a wave of criticism: the lyrics of the composition were extremely inappropriate for an event focused on women's health. W Korea and the artist have already apologized for the misunderstanding and the discomfort caused.
The evening gathered K-pop stars: members of aespa, BTS, LE SSERAFIM, as well as actors Lee Min Ho, Park Seo Joon, Park Eun Bin, and others, which only intensified public attention to the conflict between the party format and the noble goal of the campaign.
