People Can No Longer Distinguish Music Created by AI from Human Music - Survey 0 157

The polling company Ipsos asked 9,000 respondents to listen to three music tracks, two of which were created by artificial intelligence, and one by a human.

"97% could not distinguish fully AI-generated music from that created by a human," stated the streaming service Deezer, which commissioned the study.

The survey was conducted from October 6 to 10 in eight countries – Brazil, the United Kingdom, Canada, France, Germany, Japan, the Netherlands, and the United States.

Deezer noted that more than half of the respondents felt discomfort from not being able to identify the difference.

Participants were also asked broader questions about the impact of artificial intelligence. 51% expressed the opinion that this technology would lead to an increase in low-quality music on streaming platforms, while nearly two-thirds of respondents believe that AI will cause a creativity crisis.

"The survey results clearly show that people care about music, and they want to know whether they are listening to a song created by AI or a human," said Deezer management in a statement.

The company added that the volume of AI-generated content being uploaded to the platform is rapidly growing, and this music has its own audience. In January, one in ten tracks listened to was fully generated by artificial intelligence. Ten months later, this figure exceeded one-third – nearly 40,000 tracks per day.

80% of respondents expressed a desire for music fully created by AI to be appropriately labeled.

Deezer remains the only major streaming platform that systematically labels content created solely by AI.

The issue of AI-generated music came back into focus in June when the group The Velvet Sundown suddenly gained popularity on the platform Spotify. Only the following month was it confirmed that this was AI-generated content. The most popular song by this "AI group" was listened to more than three million times.

In response, Spotify announced that it would urge artists and publishers to sign a voluntary industry code that requires disclosure of the use of artificial intelligence in music creation.