The reason: people were forced to send their work computers to the landfill and buy new — more powerful ones — due to Microsoft's decision to stop supporting the popular operating system Windows 10. And the corporation seems not to care about environmental issues.
The global personal computer (PC) market has shown the strongest growth in recent years. This is stated in a study by International Data Corporation (IDC).
Computer shipments worldwide in the third quarter of 2025 increased by 9.4 percent year-on-year, reaching 75.8 million units. The main reason for the record shipments was the approaching end of support for Windows 10 — the outdated OS will stop receiving updates on October 14. As a result, both regular and corporate users began purchasing new PCs that support Windows 11.
Demand for new computers is likely to remain strong in 2026. The highest growth was recorded in the EMEA region, which includes Europe, the Middle East, and Africa. Here, shipments increased by 14 percent. In the United States, where the impact of high tariffs on the cost of imported goods is still being felt, growth was only 1 percent.
The market leader in PCs remained the Chinese corporation Lenovo, which held a 25.5 percent share. Following were American companies HP and Dell — with 19.8 and 13.3 percent respectively. The shares of Apple and Asus were 9 and 7.8 percent respectively.
