Previously, many companies refused to work with the rapper due to his antisemitic remarks.
"If Kanye West was able to make a full comeback after expressing his admiration for Adolf Hitler, releasing a line of T-shirts featuring swastikas, and claiming that 'slavery was a choice,' it can be confidently said that 'cancel culture' is officially dead..." - writes The Telegraph.
The recording of the new album "BULLY" took place over the last three years. In March of last year, Kanye West released a short film titled "BULLY V1," directed by Hype Williams. The main role featured the rapper's son, Saint, born to socialite Kim Kardashian.
The press release about the studio work states that Kanye West depicted in the tracks a confrontation with "repentance, memories, selfishness, faith, and consequences." Moreover, "BULLY" is described as a "documentary testament" to the rapper's internal state, having faced public condemnation over the past few years, but the album is not a new attempt at an apology: Kanye "used the power of music for storytelling, not for defense."
It is worth noting that due to his antisemitic remarks in 2022, many companies, including Universal Music, which released his music, refused to work with the rapper. Recently, West apologized for his statements in an open letter published in the Wall Street Journal. He explained that he experienced an accident in 2002, which caused serious brain injury. As a result of this injury, West developed type one bipolar disorder. During a manic episode, he loses touch with reality, feeling overly confident and invincible.
Many believed that West apologized for his behavior to repair his reputation ahead of the album's release. The rapper himself denied this. However, one label did agree to release "Bully." West is now collaborating with Gamma, which also releases albums by Mariah Carey and Snoop Dogg.
Kanye West has sold 160 million records and received 24 Grammy Awards — making him one of the most awarded artists in contemporary music.
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