Every year, many feel that the New Year hustle comes earlier, and this feeling is not unfounded. However, overly early preparations for the holiday can diminish the atmosphere of magic and increase stress.
There is still plenty of time until the New Year on the calendar, but store windows are already being decorated with garlands, and shelves are filling up with festive decor. Some people start thinking about the celebration in October, while others leave everything for the last days of December. When should one really switch to pre-New Year mode, and why can early preparations be counterproductive?
According to search engine statistics, interest in queries like "New Year gifts" or "holiday decorations" begins to rise as early as mid-November. Many people feel that the holiday is approaching faster each year. In a study conducted in the UK in 2024, 76% of respondents admitted to feeling the same way. One of the reasons cited is the increasingly early start of advertising campaigns: many brands launch their New Year marketing two months before the date.
This is supposed to help people think ahead about gifts, stick to their budgets, and make plans for the holidays. However, in practice, such a long wait often leads to emotional fatigue.
Expert: Psychologist Ruth Ogden (Liverpool John Moores University)
The specialist notes that overly early sales, decorations, and themed campaigns can intensify the feeling of time scarcity, urgency, and growing stress. When the festive atmosphere surrounds a person for too long, by the end of December, emotions become dulled, and anticipation turns into fatigue.
When Preparation is Considered Too Early
Psychologists recommend starting New Year preparations no earlier than a month and a half before the holiday. An earlier start stretches the waiting period, reduces emotional response, and can lead to feelings of overwhelm.
How to Prepare for the New Year Without Rush
It is best to shop in advance, but within reasonable timeframes: in mid-November or during the last week of the month, before the traditional December price hike. One should only go to the store with a list to avoid the temptation of buying unnecessary decor.
Gifts should be planned in advance, especially if they require delivery. The home should be decorated two to three weeks before the holiday — this will help maintain the feeling of festive spirit at just the right moment.
Source: kaksekonomit
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