In 2026, sharp debates erupted around the issue of the possibility of taking selfies in museum halls. Recent incidents where exhibits were damaged by visitors during photography have led institutions like the Uffizi Gallery in Florence to consider implementing strict restrictions on selfies. Similar measures are being intensified in other places, such as Palazzo Maffei in Verona, where one guest broke a sculpture while trying to take a striking photo.
Experts are divided in their opinions. Representatives of more traditional museums, such as the Frick Collection in New York, advocate for a complete ban on photos and selfies, especially where artworks are displayed without protective barriers. Their argument is the safety and preservation of the masterpieces themselves.
On the other hand, institutions like the National Gallery in London and the Getty Museum view the active encouragement of selfies as a way to strengthen their presence on social media, attract new visitors, and increase recognition. Some museums go even further: for example, staff at the Auschwitz-Birkenau Museum allow photography but simultaneously strictly regulate what content is published online, emphasizing the educational significance of the visit.
According to Professor of Museum Technologies Ross Parry, there is no universal approach to this issue — the choice of policy depends on the institution's mission, level of digital maturity, and technical capabilities of the exhibition spaces.
