Solid shampoos are not just a trendy fad, but a convenient and eco-friendly way to care for hair. Celebrities are switching to bars due to their compactness, natural composition, and the ability to reduce plastic, as well as the effect of concentrated formulas that regular shampoo does not always provide.
Why Celebrities Choose Solid Shampoos
- Emma Watson: compactness and convenience for travel.
- Lily Collins: saving space in the suitcase during shoots.
- Shailene Woodley: environmental responsibility and conscious choice.
- Drew Barrymore, Gisele Bündchen, Zoë Kravitz, Gwyneth Paltrow: simple formulas, care for nature, and part of a wellness ritual.
Popularization of the Trend
- Videos on TikTok under the hashtag #ISwitchedToAShampooBar made solid shampoos viral.
- Stylist Eugene Souleiman recommends them for sensitive and dry scalps.
- Ukrainian brand BOGIKA (Eva Halayda) explains the popularity of the format and shares usage tips.
Advantages of Solid Shampoos
- Minimize plastic → Zero Waste philosophy.
- Concentrated formulas → one bar replaces 2–3 bottles.
- Natural composition: oils, herbal extracts, clays, minimal synthetics.
Proper Use
- Lather the bar in your hands.
- Apply the foam to the scalp, not the hair.
- Rinse the hair twice, then thoroughly wash out the residue.
