One of the riskiest eyeshadow shades – blue – is at the peak of popularity. We explain how to turn it into a stylish makeup accent without looking vintage.
Outdated, cheap, aging... No matter how much the blue eyeshadow is criticized, it keeps coming back into favor with fashion stylists time and again. This autumn and winter, the sky blue shade has become one of the main trends, overshadowing the popular khaki and burgundy colors year after year. Palettes featuring blue accents have been released by Chanel, Kylie Cosmetics, Louis Vuitton, and other major brands.
How to Wear Blue Eyeshadow in 2025 and 2026?
The trend for blue eyeshadow has returned, but it has evolved based on modern trends. The minimalist makeup trend is still very much alive, so this season, makeup artists suggest making blue the only accent in eye makeup, without mixing it with other colors. Lips can be painted with either nude or dark lipstick – for example, cherry or plum.
Heavenly Haze
The most popular shade that suits almost everyone is soft blue, which can have a matte or shimmering texture. We blend it out with a watercolor haze – using a fluffy brush or the pad of a finger.
Depending on how you want your look to appear, you can apply mascara to your lashes or leave them bare. Both options are currently in vogue.
A look with unmascaraed lashes appears very airy and delicate. This is the perfect choice for those who fear that blue eyeshadow visually adds years.
Blue eyeshadow combined with long, fluffy lashes is a festive option that particularly suits young women. This makeup is often chosen by Lily-Rose Depp and Kylie Jenner.
You can also extend the application of blue eyeshadow beyond the upper eyelid and blend it along the lash line of the lower eyelid. This creates a gentle and romantic look.
Adding Eyeliner
Good news for those who love eyeliner: blue eyeshadow is perfect for accentuating the lower lash line, refreshing the gaze without looking overly bright.
Who said that colored eyeliner is only a summer trend? This autumn, makeup artists consider blue eyeliner completely appropriate: choose trendy colors like denim and pastel sky blue.
Choosing Texture
For a fashionable watercolor haze, makeup artists recommend choosing loose, baked, or cream eyeshadows: they are easy to blend and allow for color intensity adjustment. For color accents on the lower eyelid and for eyeliner, it's better to choose stick eyeshadows or blue kohl pencils.
