And this is just the beginning: sharp rise in prices for computer equipment in Latvia

In the first quarter of 2026, prices for computers increased on average by 25–30%, marking the fastest growth in recent years. The current situation in the computer equipment market is characterized as unpredictable — both due to geopolitical tensions and the availability of IT components. This was reported by Janis Dimsons, the product development director of a computer and accessories sales company.

Instead of 1000 euros — already 1400

"The IT industry is used to periodic fluctuations; however, the current situation is systemic and atypical, and its development can no longer be predicted by conventional methods," notes Janis Dimsons.

Since December 2025, prices for computers have increased on average by 25–30%. The hardest hit has been the server equipment segment, where price increases have reached 60%.

The expert provides an example where a client received an offer for 1000 euros in December, but in June will have to pay 1400 euros for the same equipment.

AI has consumed everything

The shortage of IT components is primarily caused by a shift in global priorities — major manufacturers are now favoring solutions in the field of artificial intelligence. According to industry analysts, this year up to 70% of global memory production will be directed towards AI needs, leaving consumer electronics — laptops, office equipment — with only a small portion of resources.

The situation has been further exacerbated by a helium shortage used in chip manufacturing. The war in Iran has directly affected Qatar, which supplies about a third of the world's helium reserves. The halt in supplies has severely impacted the entire industry, especially South Korean manufacturers Samsung Electronics and SK Hynix. These companies together account for about 70% of global memory component supplies and depend on the stability of helium imports.

Price increases will continue

There are currently no signs that the market situation may improve in the near future. "Everything will depend on factors that no market participant can control — production capacities for chip manufacturing cannot be increased instantly, and the geopolitical situation remains extremely volatile," explains Janis Dimsons.

"In my opinion, market instability will persist throughout this year, and we are still in a phase of price increases that will continue at least until the end of the year."