Artificial intelligence is gradually transitioning from a helper role to that of an independent task performer — more and more users are willing to trust AI to act on their behalf. This is stated in an international study by the consulting company "EY" dedicated to people's attitudes toward autonomous AI systems.
According to the "AI Sentiment Report 2026," over the past six months, 16% of respondents have already used artificial intelligence systems that perform tasks independently of humans.
This is not just about text generation or information retrieval. AI is increasingly helping to select products and discounts, plan trips, pay bills, and interact with customer support.
According to "EY," the global level of AI usage has reached 84%, and in several countries — including India, China, Brazil, South Korea, Saudi Arabia, and the UAE — 94% of respondents are already using such technologies.
Moreover, it is in these countries that the use of autonomous AI is growing particularly rapidly: nearly one in four residents admitted that they have already entrusted the system to make decisions or perform actions independently.
This shows that users are beginning to perceive AI not as an experimental technology, but as an ordinary household tool — much like they once got used to online banking or navigation systems.
Nauris Kļava, a partner at "EY" in the Baltic States, notes that in practice, convenience often proves to be more important than caution. According to him, if the technology saves time and simplifies everyday tasks, people are willing to trust it more quickly.
AI is being actively implemented in areas where the benefits are immediately apparent. For example, in one year, the use of AI for trip planning increased from 17% to 25%, and for assessing health symptoms — from 19% to 26%.
At the same time, the study reveals an important detail: people are much more at ease with AI decisions when the results can be verified, corrected, or canceled.
That is why companies implementing autonomous AI are now trying to focus not only on the capabilities of the technology but also on the transparency of the system's operation and the possibility of user control.
Despite the growing popularity of AI, the level of trust in the safety of the technology is increasing significantly more slowly. In all countries, study participants expressed concerns about issues of control and content reliability.
The most common fear is related to the fact that in the near future, it will become almost impossible to distinguish between materials created by humans and content generated by AI. This was stated by 73% of respondents.
Although the Baltic States did not participate in the study, "EY" believes that Latvia is moving in the same direction — from cautious experiments with AI to its regular use in everyday life and work.
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