LVMH Moët Hennessy Louis Vuitton is selling the Marc Jacobs brand to WHP Global. The deal will help increase WHP Global's annual revenue to over $9.5 billion.
The French conglomerate LVMH Moët Hennessy Louis Vuitton has agreed to sell Marc Jacobs to the American brand management company WHP Global. According to Bloomberg, citing participants in the deal, the financial terms of the agreement have not been disclosed.
Last year, The Wall Street Journal reported that the deal could reach $1 billion. The founder of the label, Marc Jacobs, will continue to work as creative director.
The Marc Jacobs brand, established in 1984, will join WHP Global's portfolio, which already includes Vera Wang and Rag & Bone. After the deal closes, the group's annual revenue will exceed $9.5 billion, the company noted.
LVMH has held a controlling stake in Marc Jacobs since 1997. The sale will allow the conglomerate to divest from an asset in a more democratic price segment and focus on flagship luxury houses: Louis Vuitton, Christian Dior, and Loewe.
The deal comes amid a slowdown in LVMH's performance at the beginning of 2026, which led the conglomerate to consider selling some assets. This was triggered by the conflict in the Middle East, which resulted in a reduction in luxury goods purchases in the region.
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