Aza Tours: The Secret of Success

The birthday of the travel company Aza Tours — one of the leaders in the tourism services market of Latvia — falls on June 11: on this day, its first employee started working, and since then, the unchanging leader Anna KHOLODOVA. Anna does not hide that the path to leadership was not easy and certainly not strewn with rose petals. However, friendship, mutual assistance, experience, and, most importantly, the immense love of the entire team for their work and their clients work wonders...

However, let's take it step by step.

Not Just a Business...

• I will start by saying that any journey is primarily about emotions, - says Anna. - Emotions that cannot be bought with money; this is what stays with a person forever. Moreover, any trip costs money, and it is important that it is not spent in vain. Therefore, we strive for each of our clients to receive as much positivity and unforgettable impressions as possible during their travels; this is where we see our main mission and value.

We specialize in charter trips, offering the widest range of outgoing tourist destinations — from cruises to so-called "turnkey" trips. To any point in the world, in any composition - in a group, with family, or alone. In short, we fulfill any client requests — if, of course, they can be fulfilled in principle. So, if a client comes to us today, points to a spot on the map, and says they want to visit that place, we will do everything to ensure, firstly, that their wish is fulfilled, and secondly, that they are satisfied.

In Person or Online?

Today, many people tend to resort to online services, including when it comes to booking and planning trips. On the one hand, for a person who knows how to use a computer, there is nothing complicated about ordering tickets, booking accommodation, and planning a trip on their own. However, if it concerns a country where you have never been, or if you are not an experienced traveler in general, this option is fraught with the risk of encountering some, to put it mildly, specific "surprises" that can spoil the enjoyment of the most pleasant trip.

• Of course, we are a modern travel agency, and if online communication is preferable for the client, we provide a full range of services in that format. - Explains Anna. - However, in my opinion, personal communication has many advantages. In a conversation with an agent, you can ask any questions regarding the chosen travel destination, express your specific requirements and/or preferences, voice doubts or even concerns (if any), and — which is very important — receive comprehensive information from a competent specialist on all the questions you are interested in. This is especially important for a person who is not well-oriented in the travel sphere and does not know what opportunities the current market offers. Or — which is also not uncommon — if the client has a rather vague idea of what they actually want, where they would like to go. In such cases, it is better to consult a specialist.

Sometimes, our colleagues have to temporarily turn into psychologists: in a conversation with a client, they use leading questions to find out what their soul desires. And based on this, we then offer what they are sure to enjoy the most.

Shopping, Bars, and Other Nuances...

According to the director of Aza Tours, clients decide where to go on their next trip differently:

• Men usually consider the destination globally — how to get there, how much it costs, what the food or bar situation is. Women, on the other hand, are usually interested in the specifics: shopping opportunities, beauty and health procedures, culinary nuances, excursions, attractions… Moreover, the questions are usually very specific and personal: "What can YOU personally recommend?", "Have YOU personally been to this store?", "Where, based on YOUR PERSONAL experience, is it better to buy a bag, a jacket?" etc...

Also, Aza Tours offers family vacations. This is actually one of the company's priority areas, which can be easily verified by visiting the website https://azatours.lv/: there are many trips specifically for the target audience of "two adults and two children" with already set prices. There are offers where all family members can relax together, and there are also tours where happy parents manage to arrange for grandma to take care of the kids and enjoy a little break from their "flowers of life".

Tastes and Priorities

It is no secret that many people have already traveled to many countries over the years, and each subsequent time they want to see and/or experience something new. Does Aza Tours have enough offers for such "lovers of novelty"? Does this create difficulties for tour operators? To this, Anna responds:

• First of all, as many clients as there are, there are preferences. There are many "one-lovers" who have been going to the same place for years where they first had positive experiences — to the extent that they want to stay in the same hotel and even in the same room they occupied during previous trips. These are usually fans of "classics" - that is, traditional tourist destinations.

But, of course, there is another category — people whose need for new experiences is much higher. And for them, we also have a wide selection of various exclusive offers.

Secondly, we never get fixated on any specific tour routes, so in case of any force majeure, we can always offer the client alternative options. Moreover, we work closely with our Lithuanian colleagues; they are constantly exploring various tourist destinations, the number of which is constantly expanding.

And, of course, we will never send a person to places where we are not sure ourselves. It is clear that we cannot personally explore every point, visit every hotel in the world. Nevertheless, we have our own, proven places, reliable partners, plus vast experience and professional intuition honed over the years.

Persistence, Hard Work, Responsibility, Love...

In 14 years in the tourism services market, AZA TOURS has experienced everything. Including the most difficult years for the industry during the pandemic, when almost the entire tourism industry was effectively put on a long pause.

• But year after year, step by step, we strove forward — we learned, gained experience, developed, and created new paths. - Summarizes Anna. - Today we have a strong, friendly team: I am proud of each of my girls and fully trust their professionalism. The success of each of them is the success of our entire team. We are united by persistence, hard work, love for our work, and a high sense of responsibility for organizing our clients' vacations. And clients feel this: the lion's share of those who come to us become our regular clients and subsequently turn to us only.

And, of course, we are all united by a love of travel. For us, it is a "drug" that we gladly share with everyone who comes to us.