The world's most popular blogger Khaby Lame sold the rights to his image for nearly a billion 0 10

The 25-year-old creator, whose total audience on social media exceeds 360 million people, is officially transitioning from simply creating viral videos to a large-scale commercial expansion. According to the terms of the agreement, RSH acquired the securities of SDL, in which Lame owned 49 percent of the shares.

The contract is for three years. During this time, the Hong Kong side receives exclusive rights to manage Lame's business. This includes e-commerce, activities on TikTok, and, notably, the development of a digital twin of the blogger based on artificial intelligence technologies.

The new owners plan to deeply integrate Khaby's audience into technological processes and the service sector. Plans include launching joint lines of cosmetics, perfumes, and clothing. Additionally, Lame's image will be used to generate advertising content using AI.

Serigne Khaby Lame was born in Senegal in 2000 but moved with his family to Italy as a child. His path to fame began in the midst of the COVID-19 pandemic. The blogger found his niche by releasing silent videos in which he ironically mocked absurd and overly complicated household life hacks. In June 2022, Khaby officially topped the global TikTok ranking for the number of followers. To date, more than 160.4 million users follow him on this social network alone.