70% of private investors in Latvia support the partial listing of strategic state enterprises on the stock exchange, and nearly 60% are willing to invest in shares or bonds of state or municipal companies, according to the study's data. But no one is asking whether this is beneficial for ordinary people living in Latvia?
Most surveyed investors are willing to invest in state and municipal enterprises provided there is a transparent strategy and clear business prospects. Among the companies with the greatest investment potential, investors most frequently mention "Latvijas valsts meži" (65%), "Latvijas mobilais telefons" (60%), and "Latvenergo" (55%). How this may affect utility bills for ordinary residents of Latvia, as well as the Latvian budget, is not specified.
The study also showed that the majority of Latvian private investors invest in stocks (87%). In second place is the third pension level (62%), followed by exchange-traded funds (ETFs) (48%) and bonds (38%).
The main motives for stock buyers to invest are to secure passive income (68%), increase the value of investments in the long term (62%), and preserve the purchasing power of funds in the face of inflation (51%).
In terms of risk level, most Latvian investors consider themselves to be medium-risk investors: they are prepared for moderate market fluctuations but avoid overly aggressive strategies. This is confirmed by responses to the question about desired minimum returns—almost half of the respondents (49%) are willing to consider investments with an expected return of 6-10% per year.
53% of respondents prefer to invest in local companies, demonstrating a desire to support the Latvian economy and trust in familiar markets and enterprises with local capital.
When making decisions about investing in stocks, 82% of respondents consider the company's growth potential to be the main factor, followed by stock valuation, dividends, reputation, and financial results. For bonds, key factors include the offered yield (85%), the company's development prospects (71%), and creditworthiness (59%).
The study involved 1,041 people. The target group included respondents who invest in securities and own financial instruments (stocks, bonds, funds, ETFs, etc.). Data collection took place in August-September 2025.
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