The Jurmala city council collected 1,128,235 euros from the issuance of entry permits in the first two months of the year, when the new price is in effect, the municipality informed the LETA agency.
Revenue from the issuance of entry permits to Jurmala in January and February 2025, when the entry fee was three euros, reached 946,052 euros. In turn, this year for the same period, this amount was 1,128,235 euros.
At the same time, the municipality notes that in January and February 2026, clients who were granted permits with fee exemptions or discounts accounted for 23% of the total number.
As previously reported, this year the entry fee to Jurmala increased from three to five euros.
According to changes in mandatory regulations, the daily entry fee has been raised from the previous three to five euros. In turn, the prices for long-term permits have approximately doubled — from ten to 20 euros for a weekly permit, from 31 to 60 euros for a monthly permit, and from 55 to 100 euros for a three-month permit.
A six-month permit now costs 180 euros instead of 107 euros, and an annual permit costs 270 euros instead of the previous 180 euros.
The payment procedure has also changed: cash payments will not be accepted at the daily permit payment machines, only bank cards. The option to pay in cash remains available at the Jurmala administration building at 1/5 Jomas Street in Majori.
The city council leadership cited the need to reduce traffic intensity as the main argument for the price increase. The opposition opposed the changes, suggesting that the price increase could negatively impact tourist influx and, consequently, local businesses.
According to the municipality, traffic intensity in Jurmala has remained consistently high over the past three years: in 2024, there were 4.4 million entries registered, from April 1 to September 30, 2022 — 4.3 million, and for the same period in 2023 — 4.5 million.
A permit is required to enter the special regime zone — the area from the bridge over the Lielupe River to Vaivari. It is not required when moving through other territories of Jurmala, as long as the specified zone is not crossed.
Fee exemptions or discounts will remain for residents of Jurmala, property owners in the city, their family members, students and parents of schoolchildren in Jurmala, employees in certain sectors, legal entities in specific fields of activity, large families, persons with disabilities, patients of medical institutions that have signed cooperation agreements with the Jurmala municipality, as well as participants in the liquidation of the consequences of the Chernobyl nuclear power plant accident.
The entry fee to the special regime zone of Jurmala has been in effect since 1996. The collected funds are directed towards the development of tourism and resort infrastructure, including the improvement of walking paths and recreation areas, as well as the maintenance of beaches.
