The Rothko Museum in Daugavpils has become more accessible in digital format — the first among Latvian museums to join the global art and culture platform "Bloomberg Connects," the museum reported to the LETA agency.
With the Bloomberg Connects mobile app, visitors can explore the Rothko Museum not only in person but also remotely from anywhere in the world. The digital guide available in the app offers specially curated audio, text, and visual content that allows for an in-depth exploration of the museum's collection of artworks, exhibitions, and the creative legacy of Mark Rothko.
The museum acknowledges that the value of the guide lies in personal, previously rarely published stories. Here, you will find unique audio recordings featuring memories from Rothko's daughter, Kate Rothko Prizel, and son, Christopher Rothko, about their family connections to Daugavpils and their first impressions of the city. In turn, art historian David Anfam, one of the world's leading experts on Rothko's work, shares his insights on the artist's art and the importance of its accessibility in his homeland.
The app also provides insights into the museum's art collections, including the exhibition "No. 2 [Untitled]," which features stories from Latvian and international artists about their works and how they entered the museum's collection. A separate section is dedicated to the museum's residency program, detailing the experiences of artists in a place where architecture, nature, and the presence of Rothko's works create a unique space for creativity.
"Joining Bloomberg Connects allows us to extend the museum's reach beyond the physical space and offer a more multifaceted experience for both visitors who come in person and those who visit the exhibition remotely," said Pavel Terentyev, head of the art and content communications department at the Rothko Museum. According to him, this gives the museum the opportunity to expand the presence of Rothko's legacy in his homeland while simultaneously opening this experience to a global audience.
The Rothko Museum guide is available in English on the Bloomberg Connects app. The app can be downloaded for free on Android and Apple smartphones.
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