The Pantone Color Institute has chosen the peach shade 13-1023 Peach Fuzz as the main color for the upcoming year.
Who determined the color?
Pantone is an American company founded in the 1950s. It gained fame for developing a standardized color matching system — the Pantone Matching System. The organization includes the Color Institute, which studies the impact of color on various aspects of society. Pantone experts analyze color trends throughout the year (data collection takes about nine months). The process takes into account current events in the fields of art, cinema, and sports, as well as designers' collections and political and economic events. Even new cartoons and popular websites can influence the statistics.
The color of warmth and compassion
The chosen color typically has a significant impact on various fields, from interior design to graphic design. According to experts, the upcoming year will see the relevance of the peach shade 13-1023, known as Peach Fuzz.
“In search of a shade that reflects our innate desire for closeness and connection, we chose a color that radiates warmth and modern elegance. This shade resonates with compassion, offers tactile embraces, and easily connects youth with the eternal,” states the Pantone website.
It is worth noting that the color of the year for 2023 was the carmine red shade 18-1750 Viva Magenta. Company representatives emphasized that it symbolizes “a new signal of strength.”
How is the color chosen?
Experts discuss their choice until they highlight the main shade that defines the mood of society. Sometimes it is difficult for experts to reach a unanimous decision, and then two colors may share the top position. This happened before 2021 when Pantone named the favorites 17-5104 “Ultimate Gray” and 13-0647 “Illuminating.”
Leave a comment