In winter 2026, makeup artists suggest embodying a look in makeup that resembles fresh skin after a walk in the frost — with radiance, cold blush, and soft accents. This look combines naturalness with trendy techniques.
According to forecasts from beauty industry experts, one of the main trends this season is makeup that mimics the natural freshness of the face after a cold walk. This approach, known as "cold makeup," emphasizes a blush on the cheeks and the tip of the nose, radiant but not overly shiny skin, as well as soft, diffused colors on the eyes and lips.
A key element of this makeup is a smooth, hydrated base with a light glow that creates the effect of "healthy skin." The main products include a moisturizing primer, a lightweight foundation with a translucent finish, and highlighters in cool shades (silver, icy pink) on the prominent parts of the face.
Blush is applied to mimic the natural redness of the skin from frost — on the apples of the cheeks, the bridge of the nose, and a light pink tone on the nose. This technique helps achieve a lively and fresh effect without heavy, dense texture.
Eye makeup within this trend shifts from sharp smoky effects to softer, cooler shades with a light shimmer. Pastel blue, silver, and lilac eyeshadows are used with a soft blend, without harsh lines.
Lips are styled in gentle, natural shades — from sheer glosses to light cool-pink tints. This contour does not visually dominate but emphasizes the overall harmony of the look.
Global beauty trends confirm the general direction of the season: in 2026, makeup artists continue to favor soft, "blurry" makeup with an emphasis on naturalness and skin radiance, rather than heavy coverage and bright, harsh lines.
...The trend of "frosty" makeup for the 2026 season offers an approach that emphasizes the natural freshness of the skin, a slight cold blush, and soft, radiant accents on the eyes and lips. This look appears relevant, suitable for everyday winter style, and reflects the modern trend towards more natural, "alive" makeup.
