Gray, Brown, Burgundy: Choosing Colored Mascara for Winter

We explain how three trendy mascara shades – from warm brown to cool gray – will create a completely different mood, even if your makeup remains the same.

Brown: Switching to Neutral

If you still consider brown mascara a delicate alternative to black, you are underestimating it. In the winter season of 2025-2026, this color becomes one of the main stars.

What is good about brown mascara?

The main advantage is that it does not weigh down the look, but gives lashes incredible volume and natural thickness. It is the perfect choice for daylight, which is already in short supply in December: the gaze remains open, expressive, but not theatrical. This mascara pairs flawlessly with cool blush, palettes with terracotta shades, and, particularly relevant, with popular brown eyeliner.

Burgundy: (Non)Wine Look

Burgundy is the boldest and moodiest choice of the season. It is not a loud red, but its intellectual, winter version. The color of ripe cherries and red wine adds depth to the gaze and makes any makeup unusual.

What is good about burgundy mascara?

Burgundy mascara is a magical tool for owners of brown, green, and hazel eyes: it visually enhances their color, making it brighter. For blue eyes, it creates a daring yet sophisticated contrast. If you want your lashes to look more noticeable, apply burgundy mascara over black, and if you prefer a more natural effect, use it alone. An important point: if you haven't had enough sleep, it's best to conceal the dark circles under your eyes first; otherwise, burgundy mascara will make your gaze look sickly.

Gray Haze: The New Trend

And finally, the main adventure of the season – gray mascara. While such mascaras are still rare on the shelves of cosmetic stores, they are becoming an insider trend that has already gone viral on TikTok.

What is good about gray mascara?

Gray mascara in shades of wet asphalt, graphite, or light haze changes the perception of eye makeup. It removes graphic sharpness, adding smokiness and airiness. The gaze becomes softer, yet retains expressiveness. Graphite mascara does not compete with the color of the iris but creates a perfect, slightly cool frame for it. It serves as an ideal complement to trendy eyeshadow shades – blue and navy. Additionally, gray looks stunning paired with silver accents and steel eyeliner. We just have to wait for brands to catch the fashion wave and release more gray mascara options.