The famous producer is under sanctions, and now he is losing his job.
The development of technology and artificial intelligence (AI) is capable of displacing live music. This assumption was made by music producer Joseph Prigozhin.
He noted the growing popularity of synthetic voices and digital characters created using AI. The producer believes that technology can effectively imitate the sound of popular performers; however, artificial intelligence lacks the human energy and emotions necessary for true art.
— I can assume that in the near future there will be a stir around smart and singing machines that will temporarily replace live performers and perhaps even deceased artists, if there is such a need, — the producer noted.
Nevertheless, Prigozhin suggests that public interest in virtual musicians will soon wane, giving way to traditional forms of musical creativity, reports the Public News Service.
Joseph Igorevich Prigozhin (born April 2, 1969, Makhachkala) is a Russian music producer and businessman. Honored Artist of the Chechen Republic (2025). Laureate of awards: "Ovation" as the best "Producer of the Year", "Best Producer of the Decade" according to the MUZ-TV channel, "Businessman of the Year".
Over the years, he has produced singer Valeria, Vakhtang Kikabidze, Nikolai Noskov, Alexander Marshal, Abraham Russo, Kristina Orbakaite, Didyulya, and many others. He is the creator of the labels NOX Music, ORT Records, an organizer of Russian music festivals, concerts, and television programs. General Director of the "Auto Plus" TV channel. Former host of the show "Stars Aligned" on NTV together with Lera Kudryavtseva.
In August 2015, the SBU included Prigozhin in the list of cultural figures whose actions pose a threat to Ukraine's national security.
On January 7, 2023, against the backdrop of Russia's invasion of Ukraine, he was added to Ukraine's sanctions list for "spreading narratives in line with Kremlin propaganda to justify Russia's actions." Previously, Prigozhin was included in the list of corrupt officials and war inciters by FBK for publicly supporting the actions of the Russian army in Ukraine.
On July 20, 2023, he and his wife were included in Canada's sanctions list against "individuals using their art to promote Russia's invasion of Ukraine."
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