In Latvia, last year, 3,435 new luxury cars, or "premium" segment vehicles, were registered, which is 3.8% more compared to 2024, according to data from the Auto Association, reports LETA.
Among new "premium" cars, passenger cars of the Audi brand were most frequently registered in 2025 — 839 units, which is 12% more than in 2024.
In second place in the "premium" segment is BMW with 797 registered cars, which is 6.6% more than the previous year. Next is Mercedes-Benz with 415 cars, which is 20.6% more compared to 2024.
In fourth place are Volvo cars with 348 registered vehicles, which is 22.1% less than in 2024. Lexus rounds out the top five with 316 registrations, which is 10.5% more.
In sixth place is Porsche, with 305 cars sold, which is 5.3% less than in 2024. Following are Land Rover — 316 cars (10.5% more), Volkswagen — 83 cars (18.6% more), Tesla — 68 cars (43% less), and the top ten is completed by Bentley with 36 sold cars — twice as many as in 2024.
Also last year, 35 KIA cars were registered in the "premium" segment (6.1% more), 15 Lamborghini (3.8 times more), 14 Jaguar cars (2.4 times less), and 11 Mini cars (2.7 times less).
In addition, six Ferrari cars were registered (compared to one in 2024), three McLaren cars (eight in 2024), one Aston Martin (four in 2024), as well as one car each from Chevrolet and Rolls-Royce.
At the same time, last year there were no registered Maserati cars in the "premium" segment, whereas in 2024 there were seven.
The Auto Association brings together manufacturers of motor vehicles, parts and components manufacturers, importers, official car dealers, as well as authorized service providers for the repair and maintenance of vehicles.
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