The Economic Crisis of 2026 in Russia Has One Positive Feature: It Is Known in Advance 0 123

Entrepreneurs in Russia are currently afraid to open new businesses and invest in new projects. 70% of the agency's investment clients are individuals who sold their factories to figures from the Forbes list and invested the proceeds in Moscow real estate. Many have reduced their capacities and laid off some employees. This shows that the real economy is operating in a contraction mode.

Another source for Novye Izvestiya, a representative of the medium-sized business sector, expressed an even more categorical opinion in a conversation with the correspondent:

"Only those who cannot sell their business are engaged in business in Russia today!"

However, while those who have gone to cash are not facing significant troubles to wait out the hard times, hired employees should think carefully. Firstly, the mass consumer will save on everything — on water, cookies, coffee, matches... Consequently, any business you see on the streets will see a drop in revenue. The only exceptions might be mass-market grocery stores and pharmacy chains.

At the same time, the crisis will not affect those who deal with the only reliable payer today — the government — as severely.

Secondly, the crisis of 2026 does have one positive feature: it is known in advance, which provides a chance to prepare or avoid making fatal mistakes. Fortunately, this is not Black Tuesday or Black Thursday, when everything could collapse in an instant and no one predicted that moment. This is clear. But what should people in the risk group do in 2026?

As is known, it is best to weather the storm not in an open field, but in a sheltered space away from winds and rain. Business analysts advise first and foremost to temper the ambitious zeal of hired employees who decide that it is worth changing jobs for a 10-15% raise and the promises of a new employer.

If this option is not 200% reliable, it is better not to take risks and stay in a tested position, as the worst thing during a crisis is unemployment.

The prospect of being without a monthly income dictates the necessity of savings. It is considered normal if this amounts to your annual income. However, for most people, saving such money takes more than one year. Therefore, the only reasonable solution will be a similarly reasonable reduction in expenses on all "unnecessary" items and habits.

Do you pay for an expensive gym membership starting from 100,000? Have you tried skiing or walking with Nordic poles in the nearest park for free? There is more benefit, and no money is required.

Are you used to food from restaurants delivered to your home? Unfortunately. It is time to study culinary recipes and learn to cook for yourself.

No one has ever died from not making daily purchases of various nonsense on marketplaces. And you will also stay alive, but with saved money! And yes, your closets may be full of clothes that have not been worn for months or years...

— In 2026, many will have to recover from oniomania, or the passion for spontaneous, uncontrolled purchases, — says social psychologist Anna Dronova. — And this is currently a disease affecting millions of people. The worst part is when oniomania is tied to loans and microloans. Losing a job or reducing income, people can find themselves in a terrifying state within just a few months. How to cope? Do not take any loans! Absolutely none. And any purchase should at least be discussed with loved ones, trying to weigh all the pros and cons and understanding the consequences. The assumption that your bank will go bankrupt or lose its license from the Central Bank, and you will be able to avoid repaying the loan, is completely ephemeral.