Together we can show how modern services can be human and sincere.
Musician and actor Vanya Dmitrienko is now collaborating with Sberbank. He will be talking about new technologies and products, including Sber's payment solutions, as well as the AI assistant GigaChat and the SberPrime subscription. Young entrepreneurs will also be presented with the "IZZZI Business" offers.
Vanya Dmitrienko will also participate in the design development and write quotes for the youth "SberCards".
"Vanya Dmitrienko is a talented and determined artist. By his example, he shows how one can grow, develop, and become number one at a very young age. He inspires us and millions of his fans. His mood and attitude towards life resonate with us, and our values resonate with him. So, an interesting collaboration lies ahead," said Vlad Kreinin, Senior Vice President and Director of the Marketing and Communications Department of Sberbank.
The singer noted that for him, the collaboration with Sber is about "trust and shared values".
"It has always been important for me that what I do serves one idea: help, support, and development. With Sber, we agree that technology and creativity can solve real people's problems. The cards with quotes are the first step, small reminders of what matters that will always be at hand. But it will get more interesting from here. I hope that together we can show how modern services can be human and sincere, like a good song," he said.
The collaboration with Vanya Dmitrienko continues Sber's series of collaborations with artists and digital content creators. Previous successful projects included collaborations with rapper Toxi$, streamer Sasha Paradeevich, beauty bloggers Liza Barashek, and actress Polina Denisova.
Vanya Dmitrienko (full name - Ivan Viktorovich Dmitrienko; born October 25, 2005, Krasnoyarsk, Russia) is a Russian singer and actor. He gained early popularity after the release of the track "Venus-Jupiter". He is a laureate of the Forbes "30 Under 30" 2023 ranking in the "Music" category. Artist of the Year according to Yandex Music.
In October 2024, he became the model for the new collection of rapper Kanye West's brand Yeezy.
In 2025, his single "Silk" topped the official Russian streaming chart. That same year, he was recognized as the Artist of the Year by Yandex Music: throughout 2025, Dmitrienko's tracks were streamed the most by server subscribers, with a total audience exceeding 19 million users. Additionally, the duet of the singer with Anna Peresild (track "Silhouette") set a new streaming pre-sale record and was awarded the title of "Most Anticipated Release of 2025".
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